International Conference on Marketing and Design: Intersections and challenges
international
conference
on marketing
and design
intersections
and challenges
18th and 19th of October, 2018
Faro, Portugal
Introducing transdisciplinary approaches to design and marketing with an emphasis on the common touch-points (business models, markets, organizations, culture, cities and environments).
Full paper submission is closed.
The deadline for full paper submission ended on July 31, 2018.
The early bird registration for ICMD18 is closed.
The conference offers the opportunity of publishing in several indexed journals (e.g, ISI, Scopus, ESCI).
The call for full papers is closed
Oral presentations in Portuguese, Spanish and English
Papers in English
Entity name: Association Only4search
University of Algarve, Gambelas Campus, Building 7, 8005-139, Faro, Portugal
VAT Number: PT509 889 700
IBAN: PT50 0035 0205 00013765 53054
Swift Code (BIC): CGDIPTPL
Open link to check guidelines
Open link to check general conditions
The papers will be accepted on the double blind review basis made by the members of the Scientific Advisory Board. The review criteria will be the novelty and level of contribution, validity of conclusions, industrial or application perspective and formal qualities of the contribution. Selected papers will be published in the Book of the Conference and some papers will be recommended for publication in a special number of the Journal of Spatial and Organizational Dynamics (CIEO)
Universidade do Algarve – FE
Universidade do Algarve – ESEC
Universidade do Algarve – ESGHT
AFAM Arts Ins. (Secretariat of the Conference in Iran)
Pars University
Design and marketing:
Secretariat and marketing:
09:00 – Registration
09:30 – Welcome session
10:00 – Keynote speaker (Jörg Henseler)
11:00 – Coffee break
11:30 – 13:00 Parallel Sessions (Sessions A, B & C)
12:45 – 14:00 – Lunch
14:30 – 15:30 – Keynote speaker (Pedro Gomes)
15:30 – Coffee break
15:30 – 17:30 Parallel Sessions (Sessions D, E & F)
20:00 – Conference dinner
09:00 – Registration
09:30 – Keynote speaker (Carsten Baumgarth)
10:30 – 11:00 – Coffee break
11:30 – 13:00 Parallel Sessions (Sessions G, H & I)
12:45 – 14:00 – Lunch
14:00 – 15:00 – Keynote speaker (Hassan Sadeghi)
15:00 – 15:30 – Coffee break
15:30 – 17:30 Parallel Sessions (Sessions J, K & L)
17:00 – 17:15 – Closing session
Rua Manuel Teixeira Gomes, Faro
info@icmd.pt +351 289 800 100
The following hotels offer special rates for the ICMD conference attendees. The conference organizing committee is not responsible for hotel bookings and cancellations.
To make your hotel reservation, please contact directly the official housing partners through email, reservation form or telephone contact and mention the participation in the conference.
Hotels
Hotel Eva – Hotel par excellence of ICMD conference
Website: www.ap-hotelsresorts.com/en/our-hotels/eva-hotel
Hotel Faro – Website: www.hotelfaro.pt
Best Western Hotel Dom Bernardo – Website: www.bestwestern.pt
Aqua Ria Boutique Hotel – Website: www.aquariaboutiquehotel.pt
Hotel Mónaco – Website: www.hotelmonaco.pt
Ibis Faro Algarve – Website: www.accorhotels.com/pt/hotel-1593-ibis-faro-algarve/index.shtml
Aeromar – Beach of Faro – Website: www.aeromar.net
Hostels
1878 Hostel Faro – Website: www.1878hostel.com
Hostel 33 – Website: www.hostelfaro.pt
Hostellicious – Website: www.hostellicious-pt.book.direct/en-us
BIO
Global Award Winning, working for 5 continents in a unique merge between consultancy, education and training, PGD proudly works from Portugal to the world, with love.
With core expertise in industries like consumer products, robotics, retail, IOT, furniture, healthcare and education, PGD has been working with clients around the world in deep system thinking programs that merge the best of business strategy, design, branding, marketing, industrial design and communication.
The workshop will be delivered by PGD’s leadership team Pedro Gomes, Pedro Monteiro e Ricardo Rafael.
Ready for what’s next?
www.pedrogomesdesign.com
TITLE:
Design, Marketing, Technology & Humans - Driving Holistic Innovation
SUMMARY
Living in an era where there are less and less boundaries between physical and digital and brands and consumers, we'll open a discussion and share PGD industry case studies on how organizations can leverage the best from a holistic strategy mindset (Design, Marketing, Technology & Humans) that can drive transformational multidisciplinary, end-to-end innovation
Contact: cb@cbaumgarth.net
Internet: www.cbaumgarth.net
TITLE OF THE WORKSHOP
“Color in Design and Marketing”
WORKSHOP ORGANIZERS
Armita Serajzahedi,
Designer, Scholar and University Lecturer,
armitaserajzahedi@gmail.com
SCOPE AND TOPICS OF THE WORKSHOP
Importance of Color;
Color Communications;
Color Theory Review;
Colors’ Connotation;
Design and Marketing;
Color References;
Research about Color;
Color in Practice (Color discussions in design for the market and creative exercises to
choose colors for different topics).
DURATION OF THE WORKSHOP
Half-day, 3-4 Hours, 9:30-12:30.
NUMBER OF PARTICIPANTS
12-15.
BIOGRAPHY OF THE ORGANIZER
Armita Serajzahedi is a design scholar and university lecturer at Iran University of Science and Technology and Pars University. Her current research focuses on higher education branding in design universities and institutes. She recently published an EBook about “Color in Design”.
