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international
conference
on marketing
and design
intersections
and challenges

18th and 19th of October, 2018
Faro, Portugal


Conference overview

Conference mission

Introducing transdisciplinary approaches to design and marketing with an emphasis on the common touch-points (business models, markets, organizations, culture, cities and environments).

Aims of the conference
  • To establish a new dialogue among researchers, designers, managers, marketers and leaders;
  • To establish a bridge between theory and practice;
  • To achieve new consensus and to create synergies.
Who should attend?
  • Researchers
  • Design and Marketing practitioners
  • Educators
  • Entrepreneurs and Business leaders
  • Students
  • Others

Call for Papers

Full paper submission is open!

The deadline for full paper submission is July 31, 2018.

The early bird registration for ICMD18 is open!

Important dates

The call for full papers is open

Oral presentations in Portuguese, Spanish and English

Papers in English

Registration fees for 2018
Payment Information

Entity name: Association Only4search

University of Algarve, Gambelas Campus, Building 7, 8005-139, Faro, Portugal

VAT Number: PT509 889 700 

 

IBAN: PT50 0035 0205 00013765 53054

Swift Code (BIC): CGDIPTPL



Author Guidelines

Open link to check guidelines

General conditions
Reviewing policy

The papers will be accepted on the double blind review basis made by the members of the Scientific Advisory Board. The review criteria will be the novelty and level of contribution, validity of conclusions, industrial or application perspective and formal qualities of the contribution. Selected papers will be published in the Book of the Conference and some papers will be recommended for publication in a special number of the Journal of Spatial and Organizational Dynamics (CIEO)

Committees

Organizing Committee

Universidade do Algarve – FE

  • Manuela Guerreiro (Chair)
  • Júlio Mendes
  • Bernardete Sequeira
  • Patrícia Pinto
  • Magda Wikesjö
  • Filipe Da Lage
  • Armita Serajzahedi
  • Homayoun Golestaneh
  • Pooyan Sedarati
  • Emília Madeira

Universidade do Algarve – ESEC

  • António Lacerda (Chair)
  • Maria Caeiro

Universidade do Algarve – ESGHT

  • Cláudia Henriques
  • Nelson Matos

AFAM Arts Ins. (Secretariat of the Conference in Iran)

  • Maryam Eskandarifar
  • Jahangir Hosienpour
  • Nariman Parineh
  • Nima Safdarian
  • Sara Taravati

Pars University

  • Maryam Zare
  • Fatemeh Pazooki
  • Sadjad Jahanshahi


Design and marketing:

  • Vladislav Shvedchikov
    ( Master of Marketing Management – FE UAlg )

Secretariat and marketing:

  • Ana Bender
    ( Master of Marketing Management – FE UAlg )
Scientific Committee
  • Abdolreza Mohseni (Pars University)
  • Afshin Amouzadeh (University of Gilan)
  • Nader Broumand (University of Nieshabour)
  • Alector Ribeiro (University of Surrey)
  • Alireza Azhdari (University of Tehran)
  • Álvaro Sousa (University of Aveiro)
  • Ana Brochado (University Institute of Lisbon)
  • Ana Cláudia Campos (University of Algarve)
  • Andriew Lim (Hospitality Business School, NL)
  • Androniki Kavoura (University of West Attica)
  • António Carrizo (University of Aveiro)
  • António Lacerda (University of Algarve)
  • Arnaldo Coelho (University of Coimbra)
  • Bernardete Sequeira (University of Algarve)
  • Carlos Afonso (University of Algarve)
  • Carlos Sousa (University of Algarve)
  • Cátia RijoI (Lisbon Polytechnic Institute)
  • Célia Ramos (University of Algarve)
  • Cláudia Henriques (University of Algarve)
  • Daniel Raposo (Polytechnic Institute of Castelo Branco)
  • Dora Agapito (University of Lincoln)
  • Durdana Ozretic Dosen (University of Zagreb)
  • Edar da Silva Añaña (Federal University of Pelotas)
  • Eugénia Ferreira (University of Algarve)
  • Fatemeh Kateb (Alzahra University)
  • Fernando Moreira da Silva (Lisbon University)
  • Francisco Paiva (Universidade Beira Interior)
  • Gernot Heisenberg (TH Köln – University of Applied Sciences)
  • Jan Kramoliš (Tomas Bata University in Zlín)

  • Javier Ramon Perez Aranda (University of Malaga)
  • Jamshid Emami (University of Tehran)
  • João Filipe Marques (University of Algarve)
  • João Neves (Polytechnic Institute of Castelo Branco)
  • José SilvaI (Polytechnic Institute of Castelo Branco)
  • Jurica Pavicic (University of Zagreb)
  • Júlio Mendes (University of Algarve)
  • Hartmut Holzmuller (TU Dortmund University)
  • Hassan Sadeghi Naeini (Iran University of Science and Technology)
  • Helena Barbosa (Universidade de Aveiro)
  • Helena Alves – (Universidade Beira Interior)
  • Katayoun Taghizadeh Azari (University of Tehran)
  • Luís Flores (UNIVALI)
  • Luísa Barreto (ESAD – Polytechnic of Leiria)
  • Luis Pereira (University of Algarve)
  • Manuela Guerreiro (University of Algarve)
  • Marco Aurélio Petrelli (UNIVALI)
  • Margarida Santos (University of Algarve)
  • Maria Caeiro (University of Algarve)
  • Marisa Cesário (University of Algarve)
  • Marisol Correia (University of Algarve)
  • Marta Silvério (University of Évora)
  • Mehrnoosh Ghazanfari (Pars University)
  • Miguel Ángel Sánchez Jiménez (Universidad de Cádiz)
  • Mohammad Sharifi (University of Isfahan, Iran)
  • Mónica Romãozinho (Polytechnic Institute of Castelo Branco)
  • Ahad Ravanjou (University of Sepahan)

  • Nasser Koleini Mamaghani (Iran University of Science and Technology)
  • Nelson Matos (University of Algarve)
  • Nevenca Čavlek (University of Zagreb)
  • Nicolau de Almeida (Polytechnic Institute of Porto)
  • Nuno Baptista (Lisbon Polytechnic Institute)
  • Nuno Martins (Universidade Beira Interior)
  • Pablo Limberger (UNIVALI)
  • Paula Tavares (Polytechnic Institute of Cávado and Ave)
  • Paulo Duarte (Universidade Beira Interior)
  • Paulo Rita (University Institute of Lisbon)
  • Patrícia Pinto (University of Algarve)
  • Patricia P. Iglesias Sánchez (Universidad Málaga)
  • Pedro Oliveira (Universidade Europeia )
  • Pedro Quelhas Brito (University of Porto)
  • Ricardo Rodrigues (Universidade Beira Interior)
  • Rui Costa (Universidade de Aveiro)
  • Saeed Zohari Anboohi (Islamic Azad University)
  • Samereh Kazemi (University of Science and Technology)
  • Seyed Hashem Mosaddad (Iran University of Science and Technology)
  • Shahab Nazari (North Carolina State University, USA)
  • Siavash Rafiei (Pars University)
  • Sílvia Fernandes (University of Algarve)
  • Vera Barradas (Polytechnic Institute of Porto)
  • Yahya Khonsari (University of Nieshabour)
  • Yasaman Khodadadeh (University of Tehran)

Keynote speakers

Norberto Chaves

BIO / PRESENTATION SUMMARY

Mahmood Golabchi

BIO / PRESENTATION SUMMARY

Jörg Henseler

BIO / PRESENTATION SUMMARY

Pedro Gomes

BIO / PRESENTATION SUMMARY

Programme

Plenary sessions

upcoming

Parallel Sessions

upcoming

Workshop Executives

Armita Serajzahedi

Pedro Gomes

Workshops

Armita Serajzahedi

Color in Design and Marketing

Pedro Gomes

Holistic innovation, an end-to-end approach.


Publication Opportunities

The conference offers the opportunity of publishing in several indexed journals (e.g, ISI, Scopus, ESCI).

Contacts

Faculdade de Economia UALG

Rua Manuel Teixeira Gomes, Faro



info@icmd.pt   +351 289 800 100



More info


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Venue information

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BIO
Partner of "CHAVES-BELLUCCIA Branding Comunicación y Marca" (Barcelona-Buenos Aires).
Experts in Corporate Image and advisors of companies and institutions in strategies and programs in identity and communication.
Former Head of the Pedagogical Department and Professor of the Faculty of Architecture and Urbanism (UBA) and Escola EINA (Barcelona).
Visiting professor at design and architecture schools and universities in Spain and Latin America.
Author of essays on architecture, design, and communication.
Advisor in projects of institutional image of public organisms.
Jury in prizes and design competitions (Spain and European Union).
Advisor of organizations of the Spanish State in design promotion.

PRESENTATION TITLE 
DESIGN MANAGEMENT: A GAP THAT REMAINS OPEN.
Lack of training of directors in strategic design management: the case of branding.

SUMMARY
The expertise of managers responsible for design management varies according to the specialization and development of each organization.

This unequal management capacity is observed even within the same entity; for example, an excellent industrial design management and a faulty brand management.

Branding is an example of this dysfunction, with serious errors in graphic design, even in big corporations. Directors' education lacks knowledge of design management and this can be a challenge for business schools.

 

BIO
Prof. Golabchi (Mahmood Golabchi), is a Full Professor of Architectural Technology at University of Tehran, School of Architecture and the Rector of Pars University. He is also the head of the UNESCO Chair in Islamic Architecture, Technology and Intercultural Dialogue.

PRESENTATION TITLE 
Design and Marketing: Intuitively Independent, Inherently Intertwined.

SUMMARY
Design and Marketing were considered as completely independent concepts with different functions. Much of this belief was fuelled by the different mind-sets that they bring to approaching a problem, as well as their focus on the end-user as an individual. But in fact, they are so inherently intertwined and it is difficult to separate them from each other.

Each of these disciplines has its own procedures, approaches, and processes to solve problems of the businesses and respond to the needs of individuals. However, in many constructs and concepts, both disciplines have intersections and even overlaps, but in different languages.

Therefore, in order to better understand the differences and intersections of design and marketing, I would like to get help from an economic concept that both disciplines played an important role in its formation and development which is called "Bāzār".

 

BIO
Jörg Henseler is Professor of Product-Market Relations and head of the Department of Design, Production & Management at the Faculty of Engineering Technology of the University of Twente, Enschede, The Netherlands; Visiting Professor at NOVA Information Management School, Universidade Nova de Lisboa, Portugal; and Distinguished Invited Professor in the Department of Business Administration and Marketing at the University of Seville, Spain. His current research focuses on bridging market and design research. His work has been published in International Journal of Research in Marketing, Journal of the Academy of Marketing Science, MIS Quarterly, and Organizational Research Methods, among others.
Webpage: http://www.henseler.com

PRESENTATION TITLE 
Being Rigorous and Relevant: On the Interplay of Marketing and Design Research
 
SUMMARY
Marketing as a social science studies phenomena of the current world and tries to answer questions like ‘How do value creation and exchange take place?’ In contrast, design is a science of the artificial, trying to answer questions like ‘How can the world be changed?’ While marketing research has been losing relevance for business practice, design research is struggling to become a science as rigorous as more traditional scientific disciplines. Why not join forces? Adopting design thinking and design methods, marketing can become more relevant. Using principles and methods of marketing research, design research can become more rigorous.

 

BIO
Global Award Winning, working for 5 continents in a unique merge between consultancy, education and training, PGD proudly works from Portugal to the world, with love.
  With core expertise in industries like consumer products, robotics, retail, IOT, furniture, healthcare and education, PGD has been working with clients around the world in deep system thinking programs that merge the best of business strategy, design, branding, marketing, industrial design and communication.
The workshop will be delivered by PGD’s leadership team Pedro Gomes, Pedro Monteiro e Ricardo Rafael.
Ready for what’s next?
www.pedrogomesdesign.com

TITLE OF THE WORKSHOP
“Color in Design and Marketing”

 

WORKSHOP ORGANIZERS
Armita Serajzahedi,
Designer, Scholar and University Lecturer,
armitaserajzahedi@gmail.com

 

SCOPE AND TOPICS OF THE WORKSHOP
Importance of Color;
Color Communications;
Color Theory Review;
Colors’ Connotation;
Design and Marketing;
Color References;
Research about Color;
Color in Practice (Color discussions in design for the market and creative exercises to
choose colors for different topics).

 

DURATION OF THE WORKSHOP
Half-day, 3-4 Hours, 9:30-12:30.

 

NUMBER OF PARTICIPANTS
12-15.

 

BIOGRAPHY OF THE ORGANIZER
Armita Serajzahedi is a design scholar and university lecturer at Iran University of Science and Technology and Pars University. Her current research focuses on higher education branding in design universities and institutes. She recently published an EBook about “Color in Design”.

TITLE OF THE WORKSHOP
HOLISTIC INNOVATION, AN END-TO-END APPROACH.

 

WORKSHOP ORGANIZERS
Pedro Gomes, Pedro Monteiro e Ricardo Rafael

 

SCOPE AND TOPICS OF THE WORKSHOP:

4 hours intensive hands-on workshop focused on understanding & building holistic innovation systems. With a multi-disciplinary approach we’ll share PGD unique process and tools to bridge the best of strategy, design, branding, marketing and business.

Ready for what’s next?

Note: bring pc or other device with internet connection

 

DURATION OF THE WORKSHOP
4 hours

 

NUMBER OF PARTICIPANTS
15-30

 

BIOGRAPHY OF THE ORGANIZER:

Global Award Winning, working for 5 continents in a unique merge between consultancy, education and training, PGD proudly works from Portugal to the world, with love.
With core expertise in industries like consumer products, robotics, retail, IOT, furniture, healthcare and education, PGD has been working with clients around the world in deep system thinking programs that merge the best of business strategy, design, branding, marketing, industrial design and communication.

The workshop will be delivered by PGD’s leadership team Pedro Gomes, Pedro Monteiro e Ricardo Rafael.

Ready for what’s next?

www.pedrogomesdesign.com