on marketing
and design
and challenges

18th and 19th of October, 2018
Faro, Portugal

Conference overview

Conference mission

Introducing transdisciplinary approaches to design and marketing with an emphasis on the common touch-points (business models, markets, organizations, culture, cities and environments).

Aims of the conference
  • To establish a new dialogue among researchers, designers, managers, marketers and leaders;
  • To establish a bridge between theory and practice;
  • To achieve new consensus and to create synergies.
Who should attend?
  • Researchers
  • Design and Marketing practitioners
  • Educators
  • Entrepreneurs and Business leaders
  • Students
  • Others

Call for papers

The main streams
  • Marketing
  • Design
Topics for submission

Examples of presentation topics supporting these streams, singularly or in combination, but are not limited to:

Environmental Design

Brands and branding

Business design management

Communication design and Marketing

Corporate design and management

Creativity and Co-creation

Customer Relationship Management

Design management

Design Thinking

Digital Marketing and Social Media

Innovative and Human-centered processes

Interaction Design

Marketing and Design

Product/service design and Marketing

Smart cities

Important dates

The call for academic research papers is open

Oral presentations in Portuguese, Spanish and English

Papers in English

Registration fees for 2018
Author Guidelines

Open link to check guidelines

General conditions
Reviewing policy

The papers will be accepted on the double blind review basis made by the members of the Scientific Advisory Board. The review criteria will be the novelty and level of contribution, validity of conclusions, industrial or application perspective and formal qualities of the contribution. Selected papers will be published in the Book of the Conference and some papers will be recommended for publication in a special number of the Journal of Spatial and Organizational Dynamics (CIEO)


Organizing Committee

Universidade do Algarve – FE

  • Manuela Guerreiro (Chair)
  • Júlio Mendes
  • Bernardete Sequeira
  • Patrícia Pinto
  • Magda Wikesjö
  • Filipe Da Lage
  • Armita Serajzahedi
  • Homayoun Golestaneh

Universidade do Algarve – ESEC

  • António Lacerda (Chair)
  • Maria Caeiro

Universidade do Algarve – ESGHT

  • Cláudia Henriques
  • Nelson Matos

AFAM Arts Institute

Design and marketing:

  • Vladislav Shvedchikov
    ( Master of Marketing Management – FE UAlg )
Scientific Committee
  • Alector Ribeiro (University of Surrey)
  • Álvaro Sousa (UA)
  • Ana Brochado (ISCTE)
  • Ana Cláudia Campos (FEUAlg)
  • António Carrizo (UA)
  • Carlos Afonso (ESGHT)
  • Carlos Sousa (ESGHT)
  • Cátia RijoI (PL)
  • Célia Ramos (ESGHT)
  • Daniel Raposo (IPCB-ESART)
  • Dora Agapito (University of Lincoln)
  • Durdana Ozretic Dosen (University of Zagreb)
  • Edar da Silva Añaña (UFPel)
  • Eugénia Ferreira (FEUAlg)
  • Fernando Moreira da Silva (FA-UL)
  • Francisco Paiva (UBI)

  • Jan Kramoliš (TBU in Zlín)
  • Javier Ramon Perez Aranda (UMA)
  • João Filipe Marques (FEUAlg)
  • João Neves (IPCB-ESART)
  • José SilvaI (PCB-ESART)
  • Jurica Pavicic (University of Zagreb)
  • Hartmut Holzmuller (TU Dortmund)
  • Helena Barbosa (UA)
  • Helena Alves – (UBI)
  • Luís Flores (UNIVALI)
  • Luísa Barreto (ESAD – Caldas)
  • Marco Aurélio Petrelli (UNIVALI)
  • Margarida Santos (ESGHT)
  • Marisa Cesário (FEUAlg)
  • Marisol Correia (ESGHT)
  • Marta Silvério (FEUE)

  • Mónica Romãozinho (IPCB-ESART)
  • Nevenca Čavlek (University of Zagreb)
  • Nicolau de Almeida (IPP)
  • Nuno Baptista (IPL – ESCS)
  • Nuno Martins (UBI)
  • Pablo Limberger (UNIVALI)
  • Paula Tavares (IPCA-ESD)
  • Paulo Duarte (UBI)
  • Paulo Rita (ISCTE)
  • Pedro Oliveira (EU)
  • Pedro Quelhas Brito (FEUP)
  • Ricardo Rodrigues (UBI)
  • Rui Costa (UA)
  • Sílvia Fernandes (FEUAlg)
  • Vera Barradas (ESTG – IPP)

Keynote speakers



Plenary sessions


Parallel Sessions


Workshop Executives


Publication Opportunities

Journal of Spatial and Organizational Dynamics (CIEO

  • Marketing & Design – intersections and challenges with tourism (Special Issue – September 2018)
  • Design & Marketing – intersections and challenges with tourism (Special Issue – March 2019)

Book of the Conference “abstracts only” (with ISBN)


Faculdade de Economia UALG

Rua Manuel Teixeira Gomes, Faro   +351 289 800 100

More info

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Venue information